{"id":4346,"date":"2022-10-23T17:13:46","date_gmt":"2022-10-24T00:13:46","guid":{"rendered":"https:\/\/www.lightsondata.com\/?p=4346"},"modified":"2022-10-23T17:13:46","modified_gmt":"2022-10-24T00:13:46","slug":"data-driven-organization","status":"publish","type":"post","link":"https:\/\/www.lightsondata.com\/data-driven-organization\/","title":{"rendered":"How to Become a Data-Driven Organization"},"content":{"rendered":"<p>A data-driven organization recognizes the importance of collecting raw data and understands that it shouldn\u2019t make business decisions using raw data alone. Instead, they collect, analyze and derive insights from data to address business problems, identify new growth opportunities, and drive profitability. In essence, data-driven organizations use data for several use cases, such as analyzing customer survey responses and demographics, observing customer behaviour, and purchase patterns, and more.<\/p>\n<p>Today, Jordan Morrow, popularly known as \u201cThe Godfather of Data Literacy\u201d, will educate us on how to become data-driven and why it is important for organizations to be data-driven. Jordan is the VP and head of data and analytics at BrainStorm and a global trailblazer in data literacy. Having built one of the world&#8217;s first data literacy programs, he served as the chair of the advisory board of the data literacy project and has spoken at numerous conferences worldwide. He\u2019s an active voice in the data and analytics community and has helped companies and organizations worldwide, including the United Nations, to build and understand data literacy.<\/p>\n<h3>You will want to hear this episode if you are interested in:<\/h3>\n<ul>\n<li>[00:04] Introduction to today\u2019s guest, Jordan Morrow<\/li>\n<li>[02:26] Jordan\u2019s hobbies<\/li>\n<li>[04:13] What it means to be data-driven<\/li>\n<li>[07:21] The noticeable gaps in data literacy<\/li>\n<li>[12:15] Tools and technology to help organizations become more data-driven<\/li>\n<li>[16:05] Steps to becoming a data-driven organization<\/li>\n<li>[23:42] Using communication to manage data literacy<\/li>\n<li>[24:50] Upcoming: Be Data Analytical<\/li>\n<li>[25:41] Shifting responsibility between business and IT<\/li>\n<li>[27:16] Examples of organizations that became data-driven<\/li>\n<li>[30:39] Running further than driving in one trip in a Tesla<\/li>\n<\/ul>\n<h3>Notable Quotes<\/h3>\n<ul>\n<li>I love books, and I think books have power. I think learning has power, which may be why I&#8217;m drawn so much to data literacy.<\/li>\n<li>Being data-driven, let&#8217;s just simplify this straight up for everyone; it just means that you&#8217;re utilizing data and analytics to help in your decision-making processes. It&#8217;s that simple.<\/li>\n<li>If we&#8217;re not doing well, we have to have honest conversations, find the gaps, learn from them, and then build them out.<\/li>\n<li>If you don&#8217;t have end users, individual contributors and data users who are confident and comfortable in using data, that gap is going to be a big issue because you&#8217;re democratizing it out.<\/li>\n<li>We could give people skills on using the tools, but if we don&#8217;t give them school skills on using data, they&#8217;ll be back looking for a new tool a year later.<\/li>\n<li>We have to balance these data skills with tool skills, but the overarching theme should be, what is our objective as a business? How is data supporting it? What tools will support that?<\/li>\n<li>Being able to simplify complex data down into the simple so that non-data professionals or leaders can hear it and buy-in and understand is a key talent that individuals that are data professionals can have.<\/li>\n<li>If we are data professionals, we must be good at allowing people to question our stuff.<\/li>\n<\/ul>\n<h3><strong>About Jordon Morrow<\/strong><\/h3>\n<p>Jordan Morrow is known as the &#8220;Godfather of Data Literacy&#8221;, having helped pioneer the field by building one of the world&#8217;s first data literacy programs and driving thought leadership. Jordan is Head of Data, Design and Management Skills at Pluralsight and a global trailblazer in the world of data literacy, having built one of the world&#8217;s first data literacy programs. He served as the Chair of the Advisory Board for The Data Literacy Project, has spoken at numerous conferences around the world and is an active voice in the data and analytics community. He has also helped companies and organizations around the world, including the United Nations, build and understand data literacy.When not found within his work of Data, Jordan is happily married with 5 kids. Jordan is also an avid trail runner and loves fitness, entering and racing in multiple ultra-marathons and having fun adventures in the mountains. Jordan is an avid reader, often reading (or using Audible) to go through multiple books at a time.<\/p>\n<ul>\n<li><strong>LinkedIn:<\/strong><a style=\"outline: none;\" href=\"https:\/\/www.linkedin.com\/in\/jordanmorrow\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/in\/jordanmorrow<\/a><\/li>\n<\/ul>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" data-attachment-id=\"3928\" data-permalink=\"https:\/\/www.lightsondata.com\/jordan-morrow\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/03\/Jordan-Morrow.jpeg?fit=300%2C300&amp;ssl=1\" data-orig-size=\"300,300\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Jordan Morrow\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/03\/Jordan-Morrow.jpeg?fit=300%2C300&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/03\/Jordan-Morrow.jpeg?fit=300%2C300&amp;ssl=1\" title=\"Jordan Morrow\" src=\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/03\/Jordan-Morrow.jpeg?resize=139%2C139&#038;ssl=1\" alt=\"Jordan Morrow\" width=\"139\" height=\"139\" data-id=\"3928\" data-width=\"139\" data-height=\"139\" data-init-width=\"300\" data-init-height=\"300\" \/><\/p>\n<p style=\"text-align: left;\">&#8220;If we are data professionals, we must be good at allowing people to question our stuff.&#8221;<\/p>\n<p style=\"text-align: left;\">&#8211; Jordan Morrow<\/p>\n<h3>Resources mentioned<\/h3>\n<ul>\n<li><a style=\"outline: none;\" href=\"https:\/\/thedataliteracyproject.org\/\" target=\"_blank\" rel=\"noopener\">https:\/\/thedataliteracyproject.org<\/a><\/li>\n<li><a style=\"outline: none;\" href=\"https:\/\/www.amazon.ca\/Be-Data-Driven-Organizations-Harness\/dp\/139860612X\/\" target=\"_blank\" rel=\"nofollow noopener\">Be Data Driven by Jordan Morrow<\/a><\/li>\n<\/ul>\n<h3><strong>Connect with LightsOnData<\/strong><\/h3>\n<ul type=\"disc\">\n<li><strong>Podcast<\/strong>:\u00a0<a style=\"outline: none;\" href=\"http:\/\/www.anchor.fm\/lightsondata\" target=\"_blank\" rel=\"nofollow noopener\">www.anchor.fm\/lightsondata<\/a><\/li>\n<li><strong>LinkedIn:<\/strong>\u00a0<a style=\"outline: none;\" href=\"http:\/\/www.linkedin.com\/company\/lightsondata\" target=\"_blank\" rel=\"nofollow noopener\">www.linkedin.com\/company\/lightsondata<\/a><\/li>\n<li><strong>YouTube:<\/strong>\u00a0<a style=\"outline: none;\" href=\"http:\/\/www.youtube.com\/c\/lightsondata\" target=\"_blank\" rel=\"nofollow noopener\">www.youtube.com\/c\/lightsondata<\/a><\/li>\n<li><strong>George on LinkedIn:<\/strong>\u00a0<a style=\"outline: none;\" href=\"http:\/\/www.linkedin.com\/in\/georgefirican\" target=\"_blank\" rel=\"nofollow noopener\">www.linkedin.com\/in\/georgefirican<\/a><\/li>\n<li><strong>George on Twitter<\/strong>:\u00a0<a style=\"outline: none;\" href=\"http:\/\/www.twitter.com\/georgefrican\" target=\"_blank\" rel=\"nofollow noopener\">www.twitter.com\/georgefrican<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A data-driven organization recognizes the importance of collecting raw data and understands that it shouldn\u2019t make business decisions using raw data alone. Instead, they collect, analyze and derive insights from data to address business problems, identify new growth opportunities, and drive profitability. In essence, data-driven organizations use data for several use cases, such as analyzing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4347,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[131],"tags":[143],"class_list":["post-4346","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-lights-on-data-show","tag-data-strategy","post_format-post-format-audio","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Become a Data-Driven Organization | LightsOnData<\/title>\n<meta name=\"description\" content=\"Jordan Morrow, author of &quot;Be Data Driven&quot; will tell us how organizations can harness the power of data and become a data driven organization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lightsondata.com\/data-driven-organization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Become a Data-Driven Organization | LightsOnData\" \/>\n<meta property=\"og:description\" content=\"Jordan Morrow, author of &quot;Be Data Driven&quot; will tell us how organizations can harness the power of data and become a data driven organization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lightsondata.com\/data-driven-organization\/\" \/>\n<meta property=\"og:site_name\" content=\"LightsOnData\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-24T00:13:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lightsondata.com\/wp-content\/uploads\/2022\/10\/How-to-Become-a-Data-Driven-Organization.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"George Firican\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@georgefirican\" \/>\n<meta name=\"twitter:site\" content=\"@georgefirican\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George Firican\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lightsondata.com\/data-driven-organization\/\",\"url\":\"https:\/\/www.lightsondata.com\/data-driven-organization\/\",\"name\":\"How to Become a Data-Driven Organization | LightsOnData\",\"isPartOf\":{\"@id\":\"https:\/\/www.lightsondata.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lightsondata.com\/data-driven-organization\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lightsondata.com\/data-driven-organization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/10\/How-to-Become-a-Data-Driven-Organization.jpg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2022-10-24T00:13:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.lightsondata.com\/#\/schema\/person\/a6c554e2c0ae016f437ab91c59d65622\"},\"description\":\"Jordan Morrow, author of \\\"Be Data Driven\\\" will tell us how organizations can harness the power of data and become a data driven organization.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lightsondata.com\/data-driven-organization\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lightsondata.com\/data-driven-organization\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lightsondata.com\/data-driven-organization\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/10\/How-to-Become-a-Data-Driven-Organization.jpg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/10\/How-to-Become-a-Data-Driven-Organization.jpg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080,\"caption\":\"How to Become a Data-Driven Organization\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lightsondata.com\/data-driven-organization\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lightsondata.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Become a Data-Driven Organization\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lightsondata.com\/#website\",\"url\":\"https:\/\/www.lightsondata.com\/\",\"name\":\"LightsOnData\",\"description\":\"Practical resources, online courses, free articles and videos for data management, data governance, data quality, and business intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lightsondata.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lightsondata.com\/#\/schema\/person\/a6c554e2c0ae016f437ab91c59d65622\",\"name\":\"George Firican\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lightsondata.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3ded8f815b6acadce87408824c260bc65adf043dd0eb7accc6799e576d011254?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3ded8f815b6acadce87408824c260bc65adf043dd0eb7accc6799e576d011254?s=96&d=retro&r=g\",\"caption\":\"George Firican\"},\"description\":\"George Firican is the Director of Data Governance and Business Intelligence at the University of British Columbia, which is ranked among the top 20 public universities in the world. His passion for data led him towards award-winning program implementations in the data governance, data quality, and business intelligence fields. Due to his desire for continuous improvement and knowledge sharing, he founded LightsOnData, a website which offers free templates, definitions, best practices, articles and other useful resources to help with data governance and data management questions and challenges. He also has over twelve years of project management and business\/technical analysis experience in the higher education, fundraising, software and web development, and e-commerce industries.\",\"sameAs\":[\"https:\/\/www.lightsondata.com\",\"https:\/\/www.linkedin.com\/in\/georgefirican\/\",\"https:\/\/x.com\/georgefirican\"],\"url\":\"https:\/\/www.lightsondata.com\/author\/juni_83yahoo-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Become a Data-Driven Organization | LightsOnData","description":"Jordan Morrow, author of \"Be Data Driven\" will tell us how organizations can harness the power of data and become a data driven organization.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lightsondata.com\/data-driven-organization\/","og_locale":"en_US","og_type":"article","og_title":"How to Become a Data-Driven Organization | LightsOnData","og_description":"Jordan Morrow, author of \"Be Data Driven\" will tell us how organizations can harness the power of data and become a data driven organization.","og_url":"https:\/\/www.lightsondata.com\/data-driven-organization\/","og_site_name":"LightsOnData","article_published_time":"2022-10-24T00:13:46+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.lightsondata.com\/wp-content\/uploads\/2022\/10\/How-to-Become-a-Data-Driven-Organization.jpg","type":"image\/jpeg"}],"author":"George Firican","twitter_card":"summary_large_image","twitter_creator":"@georgefirican","twitter_site":"@georgefirican","twitter_misc":{"Written by":"George Firican","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.lightsondata.com\/data-driven-organization\/","url":"https:\/\/www.lightsondata.com\/data-driven-organization\/","name":"How to Become a Data-Driven Organization | LightsOnData","isPartOf":{"@id":"https:\/\/www.lightsondata.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lightsondata.com\/data-driven-organization\/#primaryimage"},"image":{"@id":"https:\/\/www.lightsondata.com\/data-driven-organization\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/10\/How-to-Become-a-Data-Driven-Organization.jpg?fit=1920%2C1080&ssl=1","datePublished":"2022-10-24T00:13:46+00:00","author":{"@id":"https:\/\/www.lightsondata.com\/#\/schema\/person\/a6c554e2c0ae016f437ab91c59d65622"},"description":"Jordan Morrow, author of \"Be Data Driven\" will tell us how organizations can harness the power of data and become a data driven organization.","breadcrumb":{"@id":"https:\/\/www.lightsondata.com\/data-driven-organization\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lightsondata.com\/data-driven-organization\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lightsondata.com\/data-driven-organization\/#primaryimage","url":"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/10\/How-to-Become-a-Data-Driven-Organization.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/10\/How-to-Become-a-Data-Driven-Organization.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080,"caption":"How to Become a Data-Driven Organization"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lightsondata.com\/data-driven-organization\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lightsondata.com\/"},{"@type":"ListItem","position":2,"name":"How to Become a Data-Driven Organization"}]},{"@type":"WebSite","@id":"https:\/\/www.lightsondata.com\/#website","url":"https:\/\/www.lightsondata.com\/","name":"LightsOnData","description":"Practical resources, online courses, free articles and videos for data management, data governance, data quality, and business intelligence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lightsondata.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.lightsondata.com\/#\/schema\/person\/a6c554e2c0ae016f437ab91c59d65622","name":"George Firican","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lightsondata.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3ded8f815b6acadce87408824c260bc65adf043dd0eb7accc6799e576d011254?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ded8f815b6acadce87408824c260bc65adf043dd0eb7accc6799e576d011254?s=96&d=retro&r=g","caption":"George Firican"},"description":"George Firican is the Director of Data Governance and Business Intelligence at the University of British Columbia, which is ranked among the top 20 public universities in the world. His passion for data led him towards award-winning program implementations in the data governance, data quality, and business intelligence fields. Due to his desire for continuous improvement and knowledge sharing, he founded LightsOnData, a website which offers free templates, definitions, best practices, articles and other useful resources to help with data governance and data management questions and challenges. He also has over twelve years of project management and business\/technical analysis experience in the higher education, fundraising, software and web development, and e-commerce industries.","sameAs":["https:\/\/www.lightsondata.com","https:\/\/www.linkedin.com\/in\/georgefirican\/","https:\/\/x.com\/georgefirican"],"url":"https:\/\/www.lightsondata.com\/author\/juni_83yahoo-com\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/10\/How-to-Become-a-Data-Driven-Organization.jpg?fit=1920%2C1080&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p9BPV6-186","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/posts\/4346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/comments?post=4346"}],"version-history":[{"count":3,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/posts\/4346\/revisions"}],"predecessor-version":[{"id":4350,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/posts\/4346\/revisions\/4350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/media\/4347"}],"wp:attachment":[{"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/media?parent=4346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/categories?post=4346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/tags?post=4346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}