{"id":4145,"date":"2022-08-07T20:57:20","date_gmt":"2022-08-08T03:57:20","guid":{"rendered":"https:\/\/www.lightsondata.com\/clone-of-marketing-analytics-vs-product-analytics\/"},"modified":"2022-08-07T21:19:55","modified_gmt":"2022-08-08T04:19:55","slug":"create-data-visualization-that-sticks","status":"publish","type":"post","link":"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/","title":{"rendered":"How to Create a Data Visualization That Sticks"},"content":{"rendered":"<p>In today\u2019s episode, we\u2019re joined by Lee Feinberg, the Chief Data Officer and the creator of the concept, &#8220;Intent Before Content.&#8221; Lee shares tips on how you can create data visualization that sticks with your audience and clearly convey the intended message. But all these, as he puts it, all starts with the intent and knowing who your audience is, before drawing the sketch and employing best practices. Tune for more!<\/p>\n<h3>You will want to hear this episode if you are interested in:<\/h3>\n<ul>\n<li>[00:25] A little bit about Lee&#8217;s background and journey<\/li>\n<li>[03:27] The idea of &#8220;Intent Before Content&#8221; and how it was born<\/li>\n<li>[05:26] Know the audience before putting your effort into a solution<\/li>\n<li>[07:53] Did Lee&#8217;s engineering experience have some influence on the concept?<\/li>\n<li>[08:45] Why sketching the solution first is always recommended<\/li>\n<li>[11:51] Recommendations and tools for sketching your product if you can&#8217;t draw<\/li>\n<li>[14:45] What else before applying data visualization best practices<\/li>\n<li>[17:54] When your audience only wants to see the answers<\/li>\n<li>[20:58] Best practices for data visualization that sticks<\/li>\n<li>[25:59] How the pandemic reduced printing<\/li>\n<li>[28:09] How to connect with Lee<\/li>\n<\/ul>\n<h2>Notable Quotes<\/h2>\n<ul>\n<li>You have to know the message that you want to communicate before you can start building anything.<\/li>\n<li>By knowing who your audience is, you actually end up having to make multiple stories. But the process that we created actually lets you do the work faster and do it without a lot of rework.<\/li>\n<li>We teach people, is to stay away from their application as long as possible for several reasons. One, the act of storyboarding actually can lead to some innovation.<\/li>\n<li>Overall, when you start showing the numbers, or when you can see things better, people get more resistant in general, because they&#8217;re, they might see something they don&#8217;t expect.<\/li>\n<li>The less you have on the page, there are fewer distractions, right? And each page should really have been tied to a message.<\/li>\n<\/ul>\n<h3><strong>Connect with LightsOnData<\/strong><\/h3>\n<ul type=\"disc\">\n<li><strong>Podcast<\/strong>:\u00a0<a style=\"outline: none;\" href=\"http:\/\/www.anchor.fm\/lightsondata\" target=\"_blank\" rel=\"nofollow noopener\">www.anchor.fm\/lightsondata<\/a><\/li>\n<li><strong>LinkedIn:<\/strong>\u00a0<a style=\"outline: none;\" href=\"http:\/\/www.linkedin.com\/company\/lightsondata\" target=\"_blank\" rel=\"nofollow noopener\">www.linkedin.com\/company\/lightsondata<\/a><\/li>\n<li><strong>YouTube:<\/strong>\u00a0<a href=\"http:\/\/www.youtube.com\/c\/lightsondata\" target=\"_blank\" rel=\"nofollow noopener\">www.youtube.com\/c\/lightsondata<\/a><\/li>\n<li><strong>Instagram:\u00a0<\/strong><a style=\"outline: none;\" href=\"https:\/\/instagram.com\/lightsondata\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/instagram.com\/lightsondata<\/a><\/li>\n<li><strong>George on LinkedIn:<\/strong>\u00a0<a href=\"http:\/\/www.linkedin.com\/in\/georgefirican\" target=\"_blank\" rel=\"nofollow noopener\">www.linkedin.com\/in\/georgefirican<\/a><\/li>\n<li><strong>George on Twitter<\/strong>:\u00a0<a href=\"http:\/\/www.twitter.com\/georgefrican\" target=\"_blank\" rel=\"nofollow noopener\">www.twitter.com\/georgefrican<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s episode, we\u2019re joined by Lee Feinberg, the Chief Data Officer and the creator of the concept, &#8220;Intent Before Content.&#8221; Lee shares tips on how you can create data visualization that sticks with your audience and clearly convey the intended message. But all these, as he puts it, all starts with the intent and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4148,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[131],"tags":[134],"class_list":["post-4145","post","type-post","status-publish","format-audio","has-post-thumbnail","hentry","category-lights-on-data-show","tag-data-storytelling","post_format-post-format-audio","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create a Data Visualization That Sticks | LightsOnData<\/title>\n<meta name=\"description\" content=\"These are INCREDIBLE tips on how you can create data visualization that sticks with your audience and clearly convey the intended message.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Data Visualization That Sticks | LightsOnData\" \/>\n<meta property=\"og:description\" content=\"These are INCREDIBLE tips on how you can create data visualization that sticks with your audience and clearly convey the intended message.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/\" \/>\n<meta property=\"og:site_name\" content=\"LightsOnData\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-08T03:57:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-08T04:19:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.lightsondata.com\/wp-content\/uploads\/2022\/08\/LODS-20220729.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"George Firican\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@georgefirican\" \/>\n<meta name=\"twitter:site\" content=\"@georgefirican\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"George Firican\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/\",\"url\":\"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/\",\"name\":\"How to Create a Data Visualization That Sticks | LightsOnData\",\"isPartOf\":{\"@id\":\"https:\/\/www.lightsondata.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/08\/LODS-20220729.jpg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2022-08-08T03:57:20+00:00\",\"dateModified\":\"2022-08-08T04:19:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.lightsondata.com\/#\/schema\/person\/a6c554e2c0ae016f437ab91c59d65622\"},\"description\":\"These are INCREDIBLE tips on how you can create data visualization that sticks with your audience and clearly convey the intended message.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/#primaryimage\",\"url\":\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/08\/LODS-20220729.jpg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/08\/LODS-20220729.jpg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080,\"caption\":\"How to Create a Data Visualization That Sticks\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.lightsondata.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Create a Data Visualization That Sticks\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.lightsondata.com\/#website\",\"url\":\"https:\/\/www.lightsondata.com\/\",\"name\":\"LightsOnData\",\"description\":\"Practical resources, online courses, free articles and videos for data management, data governance, data quality, and business intelligence\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.lightsondata.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.lightsondata.com\/#\/schema\/person\/a6c554e2c0ae016f437ab91c59d65622\",\"name\":\"George Firican\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.lightsondata.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3ded8f815b6acadce87408824c260bc65adf043dd0eb7accc6799e576d011254?s=96&d=retro&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3ded8f815b6acadce87408824c260bc65adf043dd0eb7accc6799e576d011254?s=96&d=retro&r=g\",\"caption\":\"George Firican\"},\"description\":\"George Firican is the Director of Data Governance and Business Intelligence at the University of British Columbia, which is ranked among the top 20 public universities in the world. His passion for data led him towards award-winning program implementations in the data governance, data quality, and business intelligence fields. Due to his desire for continuous improvement and knowledge sharing, he founded LightsOnData, a website which offers free templates, definitions, best practices, articles and other useful resources to help with data governance and data management questions and challenges. He also has over twelve years of project management and business\/technical analysis experience in the higher education, fundraising, software and web development, and e-commerce industries.\",\"sameAs\":[\"https:\/\/www.lightsondata.com\",\"https:\/\/www.linkedin.com\/in\/georgefirican\/\",\"https:\/\/x.com\/georgefirican\"],\"url\":\"https:\/\/www.lightsondata.com\/author\/juni_83yahoo-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Create a Data Visualization That Sticks | LightsOnData","description":"These are INCREDIBLE tips on how you can create data visualization that sticks with your audience and clearly convey the intended message.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/","og_locale":"en_US","og_type":"article","og_title":"How to Create a Data Visualization That Sticks | LightsOnData","og_description":"These are INCREDIBLE tips on how you can create data visualization that sticks with your audience and clearly convey the intended message.","og_url":"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/","og_site_name":"LightsOnData","article_published_time":"2022-08-08T03:57:20+00:00","article_modified_time":"2022-08-08T04:19:55+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.lightsondata.com\/wp-content\/uploads\/2022\/08\/LODS-20220729.jpg","type":"image\/jpeg"}],"author":"George Firican","twitter_card":"summary_large_image","twitter_creator":"@georgefirican","twitter_site":"@georgefirican","twitter_misc":{"Written by":"George Firican","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/","url":"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/","name":"How to Create a Data Visualization That Sticks | LightsOnData","isPartOf":{"@id":"https:\/\/www.lightsondata.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/#primaryimage"},"image":{"@id":"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/08\/LODS-20220729.jpg?fit=1920%2C1080&ssl=1","datePublished":"2022-08-08T03:57:20+00:00","dateModified":"2022-08-08T04:19:55+00:00","author":{"@id":"https:\/\/www.lightsondata.com\/#\/schema\/person\/a6c554e2c0ae016f437ab91c59d65622"},"description":"These are INCREDIBLE tips on how you can create data visualization that sticks with your audience and clearly convey the intended message.","breadcrumb":{"@id":"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/#primaryimage","url":"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/08\/LODS-20220729.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/08\/LODS-20220729.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080,"caption":"How to Create a Data Visualization That Sticks"},{"@type":"BreadcrumbList","@id":"https:\/\/www.lightsondata.com\/create-data-visualization-that-sticks\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.lightsondata.com\/"},{"@type":"ListItem","position":2,"name":"How to Create a Data Visualization That Sticks"}]},{"@type":"WebSite","@id":"https:\/\/www.lightsondata.com\/#website","url":"https:\/\/www.lightsondata.com\/","name":"LightsOnData","description":"Practical resources, online courses, free articles and videos for data management, data governance, data quality, and business intelligence","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.lightsondata.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.lightsondata.com\/#\/schema\/person\/a6c554e2c0ae016f437ab91c59d65622","name":"George Firican","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.lightsondata.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3ded8f815b6acadce87408824c260bc65adf043dd0eb7accc6799e576d011254?s=96&d=retro&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3ded8f815b6acadce87408824c260bc65adf043dd0eb7accc6799e576d011254?s=96&d=retro&r=g","caption":"George Firican"},"description":"George Firican is the Director of Data Governance and Business Intelligence at the University of British Columbia, which is ranked among the top 20 public universities in the world. His passion for data led him towards award-winning program implementations in the data governance, data quality, and business intelligence fields. Due to his desire for continuous improvement and knowledge sharing, he founded LightsOnData, a website which offers free templates, definitions, best practices, articles and other useful resources to help with data governance and data management questions and challenges. He also has over twelve years of project management and business\/technical analysis experience in the higher education, fundraising, software and web development, and e-commerce industries.","sameAs":["https:\/\/www.lightsondata.com","https:\/\/www.linkedin.com\/in\/georgefirican\/","https:\/\/x.com\/georgefirican"],"url":"https:\/\/www.lightsondata.com\/author\/juni_83yahoo-com\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2022\/08\/LODS-20220729.jpg?fit=1920%2C1080&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/p9BPV6-14R","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/posts\/4145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/comments?post=4145"}],"version-history":[{"count":4,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/posts\/4145\/revisions"}],"predecessor-version":[{"id":4153,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/posts\/4145\/revisions\/4153"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/media\/4148"}],"wp:attachment":[{"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/media?parent=4145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/categories?post=4145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.lightsondata.com\/wp-json\/wp\/v2\/tags?post=4145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}