{"id":2928,"date":"2021-02-05T19:25:59","date_gmt":"2021-02-06T03:25:59","guid":{"rendered":"https:\/\/www.lightsondata.com\/?post_type=tva_lesson&#038;p=2928"},"modified":"2021-02-05T19:33:28","modified_gmt":"2021-02-06T03:33:28","slug":"lessons-for-mastering-storytelling","status":"publish","type":"tva_lesson","link":"https:\/\/www.lightsondata.com\/course\/lessons-for-mastering-storytelling\/","title":{"rendered":"Lessons for Mastering Storytelling"},"content":{"rendered":"<h2>Intro<\/h2>\n<p>In this episode from the <a href=\"https:\/\/www.lightsondata.com\/good-data-morning-show\/\" target=\"_blank\" rel=\"nofollow noopener\">Good Data Morning Show<\/a>, we&#8217;ve had the pleasure to sit down and get some tips and tricks on how to master storytelling, from Leadership Story Coach: Denise Withers.<\/p>\n<p>This is a video that is free to watch on the \u200b<a href=\"https:\/\/www.youtube.com\/c\/lightsondata?sub_confirmation=1\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">LightsOnData YouTube Channel<\/a>, but we thought of including it here as a bonus lesson as there are a lot of great takeaways from it.<\/p>\n<h2>Table of Contents &#8211; Quick Links<\/h2>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=138\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[2:18 &#8211; 9:53 min]<\/a> Intro + about Denise Withers, Leadership Story Coach &amp; her story<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=636\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[10:36 &#8211; 12:11 min]<\/a> Where to start building a story&nbsp;<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=732\" rel=\"nofollow noopener\" target=\"_blank\" style=\"outline: none;\">[12:12 &#8211; 18:00 min]<\/a>&nbsp; The structure of a story<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=1172\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[19:32 &#8211; 20:50 min]<\/a> How do you identify a story when you don&#8217;t have one<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=1251\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[20:51 &#8211; 23:47 min]<\/a> The value of a story that is not meeting expectations<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=1428\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[23:48 &#8211; 24:36 min]<\/a> Narrative intelligence&nbsp;<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=1499\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[24:59 &#8211; 26.55 min]<\/a> Communicating corporate behaviour through storytelling and brand storytelling<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=1615\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[26:56- 27:43 min]<\/a> Brand storytelling &amp; the type of story that people want to hear<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=1731\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[28:51 &#8211; 32:46 min]<\/a> What is data storytelling and how not everything is a story<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=1978\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[32:58 &#8211; 35.34 min]<\/a> The absolute must haves of stories vs. nice to haves<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=2145\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[35:45 &#8211; 36:36 min]&nbsp;<\/a>Strategy in telling a story with a negative ending (ex: all company&#8217;s data is telling it is doomed)<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=2200\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[36:40 &#8211; 40:47 min]<\/a> Data storytelling and its part of the design framework<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=2455\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[40:55 &#8211; 48:00 min]<\/a> Recommendations, tips and tricks for your storytelling and data storytelling<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=2884\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[48:04 &#8211; 50:54 min]<\/a> Making a boring story &#8220;sexy&#8221;<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=3054\" target=\"_blank\" rel=\"nofollow noopener\" style=\"outline: none;\">[50:55 &#8211; &nbsp;55:42 min]<\/a> Storytelling as a service, Chief Data Storyteller, and more<\/p>\n<p><a href=\"https:\/\/youtu.be\/XTOV0VYPKkA?t=3343\" target=\"_blank\" rel=\"nofollow noopener\">[55:43 &#8211; 57:48 min]<\/a> Parting advice and lessons<\/p>\n<\/p><\/p>\n","protected":false},"template":"","class_list":["post-2928","tva_lesson","type-tva_lesson","status-publish","hentry","tva_courses-data-visualization-for-data-storytelling","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - 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