{"id":2374,"date":"2020-11-30T20:26:09","date_gmt":"2020-12-01T04:26:09","guid":{"rendered":"https:\/\/www.lightsondata.com\/?post_type=tva_lesson&#038;p=2374"},"modified":"2020-12-23T23:04:06","modified_gmt":"2020-12-24T07:04:06","slug":"crafting-your-data-story","status":"publish","type":"tva_lesson","link":"https:\/\/www.lightsondata.com\/course\/crafting-your-data-story\/","title":{"rendered":"Crafting Your Data Story"},"content":{"rendered":"<h2>Tips on Crafting Your Data Story<\/h2>\n<p>Here are the following things and tips to consider when crafting your data story:<\/p>\n<h3><strong>Questions<\/strong><\/h3>\n<p>You should at least answer the next three questions before crafting your data story:<\/p>\n<ol>\n<li>Why do you want to share what you know or have uncovered?<\/li>\n<li>Who is this for an what&#8217;s in it for them?<\/li>\n<li>What is the most important thing you want your audience to remember?<\/li>\n<\/ol>\n<h3><strong>Structure<\/strong><\/h3>\n<p>There are many storytelling structure that we could apply to our data storytelling, but here is a very useful and simple one to follow.<\/p>\n<p>(Note: drawn from, &#8220;Let the story do the work&#8221;, by Esther K. Cho)<\/p>\n<p>The 3 acts described are:<\/p>\n<ul>\n<li>Act 1 &#8211; The scene (or the hook)<\/li>\n<li>Act 2 &#8211; Describing the journey, the setback, a new challenge, and the climax<\/li>\n<li>Act 3 &#8211; The resolution\/ the takeaway<\/li>\n<\/ul>\n<p><strong>Types of data story<\/strong><\/p>\n<ul>\n<li><strong>Change over time:&nbsp;<\/strong>Uses a chronology to illustrate a trend.<\/li>\n<li><strong>Drill down\/ zoom out:<\/strong>&nbsp;Sets context so that your audience better understands what&#8217;s going on in a particular category and how it might relate to the bigger picture.<\/li>\n<li><strong>Contrast:&nbsp;<\/strong>Shows how two or more subjects differ.<\/li>\n<li><strong>Intersections:&nbsp;<\/strong>Highlights important shifts when one category overtakes another.<\/li>\n<li><strong>Factors:&nbsp;<\/strong>Explains a subject by dividing it into types or categories.<\/li>\n<li><strong>Outliers:&nbsp;<\/strong>Shows anomalies or where things are exceptionally different.<\/li>\n<\/ul>\n<p>For more details on the above types of data story please feel free to checkout <a href=\"https:\/\/help.tableau.com\/current\/pro\/desktop\/en-us\/story_best_practices.htm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"outline: none;\">this article<\/a> referenced in the lesson.<\/p>\n<\/p>\n<h3><strong>Toolkits<\/strong><\/h3>\n<ul>\n<li>Metrics that matter<\/li>\n<li>Relatable metrics<\/li>\n<li>Personas<\/li>\n<\/ul>\n<p>Example of persona:<\/p>\n<p><span><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"2514\" data-permalink=\"https:\/\/www.lightsondata.com\/persona\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2020\/11\/persona.png?fit=1567%2C1015&amp;ssl=1\" data-orig-size=\"1567,1015\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"persona\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2020\/11\/persona.png?fit=300%2C194&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2020\/11\/persona.png?fit=1024%2C663&amp;ssl=1\" alt=\"\" data-id=\"2514\" width=\"749\" data-init-width=\"1567\" height=\"485\" data-init-height=\"1015\" title=\"persona\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2020\/11\/persona.png?resize=749%2C485&#038;ssl=1\" data-width=\"749\" data-height=\"485\" data-lazy-src=\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2020\/11\/persona.png?ssl=1\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"2514\" data-permalink=\"https:\/\/www.lightsondata.com\/persona\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2020\/11\/persona.png?fit=1567%2C1015&amp;ssl=1\" data-orig-size=\"1567,1015\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"persona\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2020\/11\/persona.png?fit=300%2C194&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2020\/11\/persona.png?fit=1024%2C663&amp;ssl=1\" alt=\"\" data-id=\"2514\" width=\"749\" data-init-width=\"1567\" height=\"485\" data-init-height=\"1015\" title=\"persona\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/www.lightsondata.com\/wp-content\/uploads\/2020\/11\/persona.png?resize=749%2C485&#038;ssl=1\" data-width=\"749\" data-height=\"485\"><\/span><\/p>\n<h2>Resources<\/h2>\n<ul>\n<li>Book: &#8220;Let the story do the work&#8221;, by Esther K. Cho<\/li>\n<li>Book: &#8220;DataStory: Explain Data and Inspire Action Through Story&#8221;, by Nancy Duarte<\/li>\n<li>Tableau&#8217;s <a href=\"https:\/\/help.tableau.com\/current\/pro\/desktop\/en-us\/story_best_practices.htm\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">types of data stories<\/a><\/li>\n<li>DesignLab&#8217;s <a href=\"https:\/\/trydesignlab.com\/resources\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" style=\"outline: none;\">persona template<\/a>&nbsp;<\/li>\n<\/ul>\n","protected":false},"template":"","class_list":["post-2374","tva_lesson","type-tva_lesson","status-publish","hentry","tva_courses-data-visualization-for-data-storytelling","post-wrapper","thrv_wrapper"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LightsOnData<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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